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www.madrid.org

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About the Board

What is the Madrid Tourist Board?

The Consorcio de Turismo de Madrid, S.A. (Madrid Tourist Board) is a public company that promotes tourism in the Madrid Region, integrating the efforts, initiatives and interests of the public and private sectors.

Among its priorities is to spread the word, both at home and abroad, about the wide ranging tourist activities in the Madrid Region; to commercialise new products and encourage quality tourism, compatible with maintaining and improving the environment.

This body answers the need to make the most of the high potential for growth in the Madrid Region as a tourist destination, thus contributing to the dynamism of the sector, in addition to increasing its diversity and quality.

What are our objectives?

Activities aimed at promoting tourism in the Madrid Region on a national and international scale.
To contribute to the generation of economic activity in the Madrid Region based on the leisure and tourist industry.
To promote the creation and development of new areas with potential for tourism.
To promote quality tourism compatible with maintaining and improving the environment in the Madrid Region.
To direct tourism services in the Madrid Region toward maintaining and improving competitiveness in the sector by adapting to the needs of the modern market.
To boost initiatives and activities in the private sector toward promoting tourism in the Madrid Region and to finding and opening new markets.
To boost collaboration and coordination of tourism policies in the Region relating to other public institutions and bodies in the same field, both in Spain and internationally.
To support modernising and implementing new technology in the Madrid tourism sector.
To promote activities aimed at improving professional qualifications in the tourism sector of the Madrid Region.